Small Budget, Big Impact: Leveraging AI for Compelling Visuals

Contents:

• Embracing AI to Create Compelling Product Images on a Budget

• How AI Facilitates Creating Compelling Product Visuals

• The Benefits for Small E-commerce Brands

• Embracing the AI Future

Embracing AI to Create Compelling Product Images on a Budget

As a creative e-commerce consultant, I'm excited to embrace new AI tools like Midjourney because they enable me to bring ideas to life quickly and efficiently. Though AI will have a tremendous impact on work, good and bad, from my perspective change is going to happen. So it's better to learn how to use these technologies, and use them quickly, rather than ignore them.

For small online sellers and e-commerce stores of clients I work with, compelling (lifestyle) images are key to promoting products and conveying brand identity, but professional photoshoots can be expensive and time-consuming for small operations with limited budgets.

This is where AI image generation services come in - they provide an affordable and efficient alternative to create customised, on-brand images tailored to products and brand identity. Tools like Midjourney allow small e-commerce businesses to create great visual content that promotes their brand, without breaking the bank.

example: Cannapharma Coffee - Coffee Infused with Cold-Pressed Hemp

How AI Facilitates Creating Compelling Product Visuals

AI image generation is an affordable, efficient way to create quality, customised brand and lifestyle imagery to promote products online. Midjourney can generate completely novel images simply using text prompts. Some of the key features that benefit my clients:

• Swiftly produces numerous on-brand images based on detailed prompts.

• Advanced AI capabilities like inpainting and upscaling result in high-quality images.

• Creates customised images tailored to brand identity and aesthetics.

• Extremely fast turnaround, with images created in minutes rather than days.

• Very reasonable costs

For small businesses, this technology removes virtual barriers to creating any scenes and styles they envision for showcasing products visually. The images may need editing at times, and not be 100% perfect, but in business, speed is sometimes more important than perfection.

example: Fashion Photography, image generated with Midjourney

The Benefits for Small E-commerce Brands

Using AI image generation has been game-changing for creating visual content:

• It allows businesses to update and tweak image assets frequently.

• Saves time and money compared to photoshoots and buying stock photography

• Fits small business budgets while generating quality images.

• Quickly brings ideas for brand imagery to life.

• Allows for extensive image A/B testing and optimisation.

Embracing the AI Future

As AI continues to advance, small businesses have much to gain by embracing these technologies early on. AI image generation has allowed me to create branded product images that support business goals quickly and cost-efficiently.

While AI will bring many changes to various industries and types of work, I believe it's better to learn how to use these new tools to your advantage rather than ignore progress. Implementing AI as a small business can give a competitive edge through better branding and content.

I encourage other small e-commerce businesses and online sellers to try leveraging AI tools like Midjourney to turn ideas into reality. There is a learning curve but the ability to iterate on customised brand imagery alone is invaluable for promoting products successfully online. Don't be afraid to embrace new technologies that can benefit conveying brand identity visually.